Livvel unveils a wave of excitement
The food and beverage industry of Pakistan is quite vibrant- with strong national and multinational brands catering to the market. Recently, there has been a major investment made by Livvel, a food and beverage company. Livvel has spent significant amounts on a new plant and other infrastructure investments over the past few years. This investment has helped in job creation and will boost to the economy. The company is progressive and has ambitious plans.
If we take a look at the current landscape, it is competitive and will be quite challenging for the company to make its mark when giants like PepsiCo and The Coca Cola Company have a deep-rooted presence in the market and in the consumers’ minds. Interestingly, the company has a very strong strategy in place – to gain growth through value creation. The company will benefit from a strong and unique portfolio of brands. The company believes in delivering quality with new and refreshing experiences to the consumer and to achieve this it has largely imported high-quality products and all R&D and recipes have been developed and perfected by industry experts from around the world.
“Everything we do is grounded in our passion to bring people together, serving them in fresh ways and providing them with new experiences. We are committed to innovate for the wellness, benefit, and elevate the enjoyment level of our consumers.” Says Team Livvel.
Livvel has recently launched an array of beverages – Nero Cola, Chillup, Rev stimulant drink, Vie premium drinking water and a few more are in the pipeline which will hit the market soon.
Nero Cola – as the name suggests is a cola drink with a very buzzing and exciting taste. They have also introduced Nero Organic Cola for the first time in Pakistan – which has a unique taste, the buzz of the cola but made with organic ingredients, a very interesting product for this market. Also added in the portfolio is Limca and Salted Lemon – it is not a clear drink but has refreshing lemon and lime notes with the fizz to splash you with refreshment. The Salted variant is again a first from Livvel. Rev is a stimulant drink with added vitamins. It has two variants; Ultra Cool, an electrifying blue drink and Ultra Spark, a sparkling orange drink. All these beverages combined make a vibrant portfolio.
And it seems Livvel is not coming slow and have truly unique offerings – they have some very interesting products in the pipeline that will be introduced soon in the market for the consumers. Livvel is a company anchored in a vision focused on great execution and strong innovations. Livvel has a long road ahead but if they continue with their vision, an active portfolio management, and with refreshing innovations the company will make a space for itself in the industry and will make an impacting mark.
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