Empowering Pakistan’s Creators and Brands: Walee Creators Academy Season 2 Launches in Islamabad

Islamabad, September 12, 2023 – Walee hosted its Creators Academy Season 2 launch with some of Pakistan’s top creators and marketing teams at the Walee HQ in Islamabad. The event followed 4 days of shoots with the top creators recording the next instalment of Walee Creators Academy.

Walee Creators Academy serves as a dedicated and innovative platform designed with a clear mission in mind: to birth and nurture the next generation of content creators, influencers and key opinion leaders in Pakistan. It’s an initiative that seeks to give back and make the industry accessible and sustainable – for both creators and brands.

Ali Imran Memon (SVP Creator Media @ Walee) addressed the industry’s murky supply chain and emphasised Walee’s proactive role in bridging the gap between creators and brands. He went on to mention that the industry had stagnated due to a trust deficit and that Walee has taken on the mission to bridge the gap between Creators and Brands. He highlighted Walee’s unique platform, which provides discovery, data and measurement for brand campaigns. With Walee’s insights and unwavering commitment to transparency in the supply chain, brands can rest assured that investments in Creator Media yield strong ROI.

The event saw participation from prominent brands like Jazz, Telenor, ONIC, HBL, Dao Proptech, Easy Paisa, Transworld, LeyJao, Starcom, Brainchild, Z2C and Jacked Nutrition. On the creators’ side, notable attendees included Hira Attique, Falaq Shahid, Byrooj, Hamza Bhatti, Syed Owais Ali, Ramma Jaffri, Khayyam Sajid, Mahnoor Shaukat, and Haris Mehmood.

The initiative aimed to foster meaningful interactions between creators and brands. Brand teams and creators engaged in fruitful discussions and candidly addressed the challenges they encounter when working with each other. The sundowner event ended with the Walee team promising that this is not just a beginning, but the dawn of an exciting journey ahead.

About WALEE

Launched in November 2019, with a vision to grow the creator economy, WALEE is Pakistan’s leading influencer marketing and social commerce platform with more than 150,000 influencers and 5,000 merchants across nearly 300 cities. WALEE is a remarkable success story of a brand that started from humble beginnings and has now become a global success, servicing the largest Telcos, FMCGs, Retail, and Luxury Brands across MENA, Pakistan, Turkey, South East Asia, and Central Asia. An important factor in the company’s success has been its compliance and corporate governance practices. WALEE is the first and only MarTech player operating in the advertising and marketing sector of Pakistan to have achieved six ISO certifications, it’s also one of the very few IT services companies in Pakistan to have achieved this feat. WALEE’s full MarTech suite includes WALEE Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center. WALEE has been supported by the Bill & Melinda Gates Foundation, Google Accelerator, Ignite under the Ministry of IT, Amazon, and others.

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Discover more about WALEE at www.walee.pk

Download WALEE App at Google Playstore or Appstore

Media Contact: Asna Hassan Rizvi asna.rizvi@walee.pk